From owners to goldsmiths to marketing directors, many positions are given flexibility.
Three out of 4 surveyed stores allow them to be worn.
Both ways work for INSTORE readers who have a plan for clearance.
Three in four respondents said yes.
Some who don’t claim that it’s part of their business model.
They claim videos get more views and hold attention for longer.
Some say they can’t afford it, while some say consultants just don’t know their business.
They say there are still customers who “need the ring today.”
Those who do share how they find their favorites.
Almost 60 percent say they don’t.
Two-thirds of our Brain Squad says they do.
Many say they could do it, but their time is more valuable elsewhere.
But many mom-and-pops still do, as well as those who want to retain more control.
Here’s why it works for them … and why others choose not to do so.
Jewelers seem to be split 50/50.
Half are planning gatherings, while the other half say “no.”
Seven out of 10 say they no longer use either.
Those who do use incentives, texts or phone calls to bring them back.
Many are fully vaccinated and ready to see jewelry in person.
40% say they do display at least some prices.
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