If you see or suspect any suspicious activity – always alert show organizers, security and any onsite law enforcement.

Personal Safety

• Only wear badges on the show floor and at events organized by the trade show operator as well as at private events related to the show. Always remove your badge when leaving the show floor and events.
• Don’t advertise your exact location, room number or anything that could compromise your safety.
• Always avoid keeping your hotel key card inside the hotel-provided envelope that displays your room number. Losing or misplacing the card and envelope together could potentially grant someone immediate entry to your room.
• Don’t share that you work with high-valuable merchandise especially to strangers such as service workers, other hotel guests or staff, taxi drivers, etc.
• Even if you are not carrying or wearing merchandise, be cautious about carrying any swag or marketing collateral that could make it obvious for a criminal that you work with jewelry or other high value merchandise.
• Be on alert when returning to your hotel room that you are not being followed. If you feel unsafe, contact hotel security immediately.

Exhibitor Precautions

• Be aware of your inventory values and assure that you are carrying sufficient insurance limits for your business at the show.
• Despite the hustle and bustle, always be alert and follow security procedures when transporting jewelry to and from your booth.
• Always ship high valuable product through armored services.
• Don’t assume that just because there is trade show security, you’re protected from theft. Anyone in charge of the booth is also in charge of security. Make sure all members of your staff understand that part of their role is being vigilant to ensure the booth and products stay secure.
• Make sure your booth is properly staffed during show hours.
• Keep valuables in locked showcases. Keep the keys in a secure spot, and never leave keys on a counter or in a place they could easily be snatched.
• For high value pieces show only one at a time and inspect every piece before returning to the showcase.
• Keep jewelry trays and displays fully stocked so it is easy to identify if a piece is missing.
• If possible, utilize safes and guarded storage areas.
• Don’t leave personal items, electronics and other valuables in booth overnight.
• Only show product to attendees that have identified themselves and businesses, especially if they are wearing a mask or face covering. It’s wise to ask for identification and also take a picture of the badge or use the QR scanner, if available. This also helps with sales follow up in addition to security.
• If an attendee is not wearing a badge on the show floor, report it immediately to show organizers or security.
• Be vigilant for signs that someone is casing your booth to commit theft, e.g., a visitor without visible badge credentials, who fidgets, avoids eye contact, wears a large hat or face coverings or seems like they are trying to distract you.
• Review your internal plan for potential thefts. Make sure all employees know a predetermined phrase that alerts them to a potential threat without alarming customers.
• Employees should know the proper steps to take when the code phrase is used. Practice this before and during the trade show events.
• Never show product in an unsecured location like a hotel room or public place during a business meeting.

For additional Loss Control tips, visit BerkleyAssetPro.com/LossPrevention.

If you have questions, please contact Berkley Asset Protection: 212-922-0659 or marketing@berkleyassetpro.com.

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The study’s findings include:

• The top celebration plans include grilling/barbecuing (59 percent of celebrators), followed by attending or hosting a party (43 percent) and cooking/baking (23 percent).
• More people intend to be out and about for Memorial Day 2023. Compared to last year, all celebration plans saw an increase in 2023, including recreational activities (+10 percentage points), attending or hosting parties (+9 points), attending public celebrations (+8 points) and watching fireworks (+6 points).
• Nearly everyone plans to make Memorial Day purchases. Food tops the shopping list (83 percent), followed by alcoholic beverages (46 percent), non-alcoholic beverages (35%), party supplies (16 percent) and decorations (11 percent).
• Beer is the top alcohol choice, but spirits and hard seltzers are seeing a jump in popularity. Among those planning to buy alcohol, the first choice is beer (70 percent), followed by wine (43 percent), hard seltzers (30 percent) and spirits (30 percent). Compared to 2022, more consumers say they are planning to purchase spirits (+10 percentage points) and hard seltzers (+2 points) this year.
• More than three-quarters of consumers expect rising prices to impact their Memorial Day spending. Just over a third say they expect a slight impact from inflation, 26 percent expect a moderate impact and 16 percent expect a significant impact.
• More than eight in 10 consumers (82 percent) will try to save money this Memorial Day. Just over half say they will buy items on sale, 28 percent will use more coupons, 28 percent will prepare budget-friendly foods, 20 percent will switch to store/private label brands, 17 percent will shop at dollar stores, 12 percent will reduce their travel and 11 percent will buy smaller items.

The study used verified purchase data and a sentiment survey of over 2600 consumers on their 2023 holiday intentions.

Click here for more results from the study.

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“Location Intelligence takes advantage of the customer foot traffic that’s already flowing through your store,” said Gus Garcia, chief growth officer at BLM. “By tapping into this resource and gathering mobile data, we can collect details about where your customers live and how they behave, and learn how to most effectively deliver your messages to them both digitally and physically.”

Location Intelligence offers Internet Protocol (IP) info about consumers. IP targeting is highly precise, with an accuracy rate of over 95%. This means BLM can deliver targeted ads to specific households or businesses, rather than relying on general, less reliable demographics or behavioral data. BLM will leverage Location Intelligence on behalf of their clients in the following areas:

• Research and Strategy: Understanding the consumer is a powerful tool when crafting marketing strategy. Location Intelligence provides robust, actionable consumer profiles that reflect market trends.
• Media and Advertising: Out-of-home, direct mail and digital media campaigns can be supercharged through the use of Location Intelligence. Data can also be applied to event planning and identifying sponsorship and partnership opportunities.
• Analytics and Technology: Real-world data describes consumer journey, behaviors, demographics and more. These insights can be used to measure campaign success, and to compare traffic between locations, among partners and between competitors.

Bottom Line Marketing also proudly announces its arrival as the premier provider of bespoke Shopify website solutions exclusively tailored for high-end luxury jewelry stores.

As the only full-service marketing and advertising agency that builds custom jewelry Shopify websites, BLM’s team of seasoned experts possesses an unrivaled depth of knowledge and experience in both web development and the luxury jewelry industry. This unique combination allows the agency to seamlessly merge cutting-edge technology with the timeless elegance and aesthetic beauty inherent in high-end jewelry.

By harnessing the power of Shopify, the world’s leading e-commerce platform, Bottom Line provides clients with a robust foundation for growth and success in the ever-evolving digital landscape.

In addition to state-of-the-art technologies, BLM offers a team of highly specialized staff including talented creatives, account managers, SEO specialists, sales professionals and more.

BLM will exhibit at JCK in Booth 15048, near the Plumb Club. Stop by to learn more, or contact Gus Garcia at gus@bottomlinemarketing.com for more information about illuminating your marketing efforts with the latest technologies and expertise from Bottom Line Marketing.

About Bottom Line Marketing

As a full-service marketing agency, Bottom Line Marketing addresses all your creative, advertising and sales needs. From branding, campaigns and media buying, to video production, social media and more, we’ll electrify your brand through our innovative Light Bulb approach. By strategically harnessing the energy of collective creativity we discover unique solutions that spark growth and ignite your bottom line. You have the freedom to be involved as much or as little as you wish. Because the more bulbs involved, the brighter the outcome.

The post Bottom Line Marketing Now Offers AI-Driven Location Services & Custom Shopify Jewelry Websites appeared first on INSTOREMAG.COM.

Earlier this year, Bottom Line CEO Jackie Brooks claimed full ownership of the company in a step that further unifies the agency under one vision across both offices.

“We started as a small operation in a garage in Michigan and grew into a marketing powerhouse,” said Brooks. “The whole journey has been a dream come true, and that’s what we’re prepared to do for each client – turn their vision into reality. Accordingly, we’ve worked hard to put incredible talent and the latest technologies in place to help our partners reach new levels of success.”

Gus Garcia now occupies the role of Chief Growth Officer. Bottom Line’s longest tenured employee, Gus has worked his way through the agency as a Media Buyer, Director of Digital Marketing, Director of Business Development, Account Executive and now Chief Growth Officer. Gus is excited to help bring the agency to new heights in 2023 alongside a star-studded team of marketing experts.

Ashleigh Lynn has been appointed to the position of Chief Operating Officer. Longtime employee of Bottom Line, Sara Gray, has been promoted to Associate Creative Director. Sara has an extensive background as Bottom Line’s former lead designer, with a special eye for detail and captivating creative strategy.

New talent has also joined the agency’s Creative Department, including Creative Director Dewey Taylor. Dewey brings a bounty of experience producing corporate cinema and advertising campaigns with Emmy Award-winning studios. Before joining the BLM team, he served as filmmaker and commercial advertising producer for iconic brands such as Signet Jewelers, BMW, TopGolf and more.

BLM is focused on growing independent retail jewelers. The full-service ad agency serves over 80 retail stores and 100 doors in the industry. As a provider of Shopify website solutions, Bottom Line creates robust, beautiful e-commerce websites specifically tailored to give high-end jewelry clients a competitive edge in the digital landscape. Their comprehensive range of services includes:

• Brand Development + Management
• Traditional Media
• Digital Media
• Social Media
• SEO
• Graphic Design
• Animation
• Video Production
• Audio Production
• Photography
• Copywriting
• Co-op Management
• Clienteling Solutions + In-store strategy
• Shopify Website Development + Management

Bottom Line Marketing will exhibit at JCK in Booth 15048, near the Plumb Club. Stop by to learn more about illuminating your marketing strategy with BLM, visit here for more information or contact Gus Garcia with questions at gus@bottomlinemarketing.com.

About Bottom Line Marketing

As a full-service marketing agency, Bottom Line Marketing addresses all your creative, advertising and sales needs. From branding, campaigns and media buying, to video production, social media and more, we’ll electrify your brand through our innovative Light Bulb approach. By strategically harnessing the energy of collective creativity we discover unique solutions that spark growth and ignite your bottom line. You have the freedom to be involved as much or as little as you wish. Because the more bulbs involved, the brighter the outcome.

The post Bottom Line Marketing Makes Moves in 2023 appeared first on INSTOREMAG.COM.

We’re betting you have. That’s why we’re bringing together Kate Peterson, Sherry Smith, Jimmy DeGroot and Megan Crabtree to conduct a one-day workshop at The INSTORE Show in August, which includes hands-on teaching and feedback for each participant. We’re calling it The Brain Trust Workshop. And you can attend for less than $700 (assuming you register quickly — the workshop is limited to 64 participants).

I hope you’re as excited about this concept as I am. When we began brainstorming about The INSTORE Show last summer, we asked ourselves the question, “How can we do something at this show that’s never been done in the jewelry industry?” After all, INSTORE’s original SMART Jewelry Show had innovations like The Bench Pressure Challenge. We wanted to match that level of coolness but also do something that only INSTORE could really pull off … and something that our readers could profit from in a big way. If you’re free on Aug. 12 for a business-changing experience, you can reap the benefits.

If you haven’t registered yet, now’s the time! You’ll also enjoy networking opportunities and an exhibitor list featuring the top wholesalers in the jewelry business. Register at theinstoreshow.com today, and we’ll see you in Chicago!

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

The post Want to Jumpstart Your Business Growth? Register for The Brain Trust Workshop appeared first on INSTOREMAG.COM.

The inaugural gathering featured a packed schedule of presentations, experiential zones and awards celebrations, all focused on the magic of in-store experiences.

The event kicked off with an afternoon of retail store tours, followed by two days of keynotes and presentations on both a main stage and on a Smart Talk stage. Attendees had access to the best partners, suppliers, and industry thought leaders, helping them to create unforgettable retail experiences that keep customers coming back.

The trade show floor, spanning 30,000 square feet, hosted five experiential zones, each showcasing the latest in retail design and innovation. The OMA Awards show-within-a-show and awards ceremony and the Shop! Design Awards celebration recognized the industry’s best in design and creativity, while an industry welcome reception brought everyone together for networking and collaboration.
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“We were so excited to launch this incredibly successful Shop! Association trade event! It was a fantastic opportunity to bring together professionals from all sectors of our industry to network and share ideas.” said Murray Kasmenn, executive director of the Shop! Association. “Attendees reported they learned so much from the presentations and experiential zones, and made valuable connections that will help them create even better experiences for their customers.”

Wil Walker, vice president of Sales for Econoco, agreed, saying, “”The Shop! team did an exceptional job curating a fantastic mix of vendors that created a meaningful experience for the retail industry. We were privileged to be a part of this event and are grateful for the opportunity to FINALLY showcase our brands in person. It is inspiring to see your commitment to the brick and mortar experience, and we appreciate your continued support of our industry.”

The dates and location for Shop! MarketPlace 2024 will be revealed soon. Industry professionals are encouraged to check the Shop! MarketPlace website (shop-marketplace.com) to be sure they don’t miss out on this incredible opportunity to expand their network of partners and learn from the best. Manufacturers, suppliers, brands, retailers, design firms, and consultants come together at Shop! MarketPlace 2024 to discover the magic of in-store experiences.

The post Shop! MarketPlace 2023: A Huge Success for Physical Retail appeared first on INSTOREMAG.COM.

Jye’s International Inc.

Dome ring in 18K white gold with multicolor rose-cut sapphires (15.71 TCW) and round brilliant diamonds (0.33 TCW), $7,800

Sari Brown:

The beauty and vibrancy of these stones give them a place of honor on the wearer’s hand.

Amy Elliott:

Don’t save this stunner for special occasions. The palette on display here feels very everyday wearable.

Lesley Davis:

Beautifully faceted rose cuts add a gorgeous pop of color to this statement-making cocktail ring!

C3 Designs

Rainbow Row House pendant is hand fabricated in sterling silver with cabochon-cut jasper (13.2 TCW), peridot (0.46 TCW), garnet (0.45 TCW), amethyst (0.36 TCW), fire opal (0.26 TCW), citrine (0.24 TCW), green topaz (0.23 TCW) and blue topaz (0.24 TCW), $1,850

Gumuchian

Nutmeg Multi Color cuff in 18K yellow gold with round blue, pink, orange and yellow sapphires (14.33 TCW), $50,000

RETAILER’S CHOICE AWARD

Kimberly Collins Colored Gems

Inside-Outside Rainbow Hoop earrings in 18K yellow gold with rainbowcolor sapphires (5.64 TCW) and diamonds (0.46 TCW), $9,690

The post INSTORE Design Awards 2023 – Rainbow Jewelry appeared first on INSTOREMAG.COM.

Zeghani Jewelry (1st and Retailer’s Choice)

Flaming Heart necklace in 14K yellow gold with diamonds (0.43 TCW), $1,920

Shannon Green Long:

This delicate design has an edgy feel that takes the traditional heart to a new level.

Jessica Armstrong:

What an amazing everyday necklace!

Kina Andersson:

A pendant beaming with love. Exactly what the world needs now.

Jye’s International Inc.

Heart motif bracelet in 18K white gold with diamonds (1.48 TCW), $5,940

LORIANN Jewelry

Juliette heart motif pendant necklace in 14K yellow gold with inverted round and baguette-cut diamonds (0.52 TCW), $2,470

The post INSTORE Design Awards 2023 – Heart Jewelry appeared first on INSTOREMAG.COM.

Zeki Karaca Jewellery (1st and Retailer’s Choice)

Peacock pen in 24K and 14K gold and sterling silver with transparent enamel, hand engraving, sapphires (5.71 TCW), cabochon-cut tourmalines (4.18 TCW), fancycolor diamonds (4.01 TCW), H-color VS-clarity diamonds (3.93 TCW), and a mosaic of turquoise, lapis and emerald, $39,000

Shannon Green Long:

No words describe the talent and workmanship on this exquisite museum-quality ink pen. It’s sadly a lost art.

Jessica Armstrong:

The details in the piece are absolutely brilliant!

Kina Andersson:

A true testament to beauty and the art of jewelry. Artistry and craftmanship at its best.

Gumuchian

Cascade earrings in platinum with round brilliant diamonds (10.82 TCW) and baguette-cut diamonds (2.69 TCW), $70,000

Holly Yashi

Lana Talisman earrings in niobium, 22K gold plating and 22K gold-plated sterling silver ear 2nd wires, $165

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