Tying in a fun, creative theme with a popular jewelry brand can create a magical mind-set for a pre-holiday event.
Attention-getting program draws customers to Jim Kryshak Jewelers.
Smyth Jewelers Baltimore, MD Millennials make a big production out of getting engaged, thanks to the easy availability of video and social media, but they aren’t...
Surbhi Pandya reads and cleans diamonds for customers of retail jewelers during unusual in-store trunk shows. Vivaan JewelleryNew York, NY Looking at diamonds as a commodity...
Lisa Esztergalyos Jeweler Seattle, WA Lisa Esztergalyos carefully studied the family heirloom ring a woman brought into her eponymous Seattle shop and gave the customer her...
Couple's joy over winning a prize inspired an additional special gesture.
Danny Govberg commits to in-house tech through popular mobile watch app.
Interactive trend event fits with Arkansas store's strategy to appeal to women.
EVERY YEAR FOR the past 12 years, jeweler Gary Wyant of G.C. Wyant Fine Jewelry in Indiana, PA, (population 14,055) has designed a platinum and diamond...
THE IDEA Offer Doorbuster Deals Bill Warren, owner of the Gold Mine Fine Jewelry and Gifts in Hudson, NC, has people lining up to get into...
THE MUSEUM OF NAMED Diamonds, a nonprofit registry for famous diamonds, has opened up its online space to all diamonds, no matter their size or level...
WHEN IT COMES TO the local folks in Chappaqua, NY, Bill and Hillary Clinton are just neighbors. Because the Clintons have supported local businesses since they...
Diamond anniversary sale nets big profits for village jeweler.
Elizabeth Diamond Company explores the power of animal magnetism.
Community grapevine drives success of in-store wine bar at K. Hollis Jewelers.
$100,000 wedding contest builds brand awareness at Ben Bridge Jewelers.
THE IDEA Drone Delivery Ever since Tony D’Ortenzio, co-owner of Distinctive Gold Jewelry in Frankfort, IL, learned about the possibility of drone home delivery, he dreamed...
WHEN TROY THOLLOT OF Thollot Diamonds & Fine Jewelry in Thornton, CO, first noticed the email from ABC in his inbox, he thought it was spam....
EVER WONDERED WHAT YOUR customers really want to wear? Or what kind of advertising, exactly, would grab their attention? Philip Bosen, director of Von Bargen’s, wondered...
VALENTINE’S DAY ENGAGEMENTS are a welcome tradition for jewelers, of course, that can bring a flurry of post-December sales. At Albert’s Diamond Jewelers, a family-owned company...
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