Forget about waiting for inspiration to get the difficult stuff finished.
The 12-Inch Powder Rule You’re in Vail, it’s a crisp winter morning, a foot of fine powder awaits on the slopes … who would want to...
Presentation is Everything If you sell goods online, it pays to invest a few extra dollars in your packaging and boxes, says Deric Metzger, of DeMer...
Good Things in a Jar Forget grandiose New Year’s resolutions. Instead, take one small step to a more fulfilling, positive and memorable life with a “Good...
The 30/5 Rule At the typical jeweler, VIP customers account for 30 percent of sales while making up just 5 percent of the client base (INSTORE...
In-Store Yoga The holidays inevitably mean long, posture-busting hours in the store. Spectrum Art & Jewelry in Wilmington, NC, responds to the challenge by turning the...
SALES FLOORYour Home as a Fortress The spate of home invasions targeting jewelers last year highlighted the domestic threat to people in the industry. If someone...
SALES FLOOR The Safe Option Got a clueless guy looking to buy a gift for a girl he doesn’t know that well? Suggest a bracelet or...
MARKETING Mingle Digitally Supermarket News reported recently on wine departments doing dinners and other educational events via Skype with wellknown vintners and chefs. So, the next...
managementPlan Ahead For Your Online Hereafter The idea of living on in perpetuity in digital form has some appeal, but it’s actually a headache for your...
MARKETINGGuest Services Hotels are a great source of potential customers. Whether guests are honeymooners, corporate warriors thinking of their wives back home or couples on vacation,...
GENERALService for Servicemen Here’s another example of the gold that can be sifted from Google Analytics data. H.L. Gross & Bro. Jewelers of Garden City, NY,...
Think Fast Read but a few pages of Daniel Kahneman’s Thinking, Fast and Slow and you’ll start to question a lot of the decisions you’ve made...
MARKETINGGown Display Here’s a great way to frame a new collection of wedding rings, whether for your website, Facebook page or a Pinterest board — in...
MARKETINGHeads I Win, Tails I Win Pre-season training for football will start soon at high schools around the country. Get down to the coach’s office to...
GENERALShine a Light Ever dropped a diamond in the workshop and then gone through the maddening frustration of not being able to find it? Slam no...
SALES FLOORHorrible Bosses A study done by Georgetown University’s McDonough School of Business found that one in four workers admitted being uncivil to customers or colleagues...
SALESSmall Things The late great Woody Justice once told us how he struck up what was to become an important relationship with an Indian diamond supplier...
OPERATIONSTurn It Off Define clear stopping points at the end of the day, so when you’re with your family and friends, you’re really with them, advises...
OPERATIONSDaily Encouragement A research study in Canada has found that people who receive regular weight-loss advice in the form of emails or tweets dropped more pounds...
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